Performance of Top 5 Beauty Retail Apps on Android in Georgia, Q1 2025

In the first quarter of 2025, several beauty retail applications on the Android platform showed notable performance in Georgia. Here, we delve into the download trends of the top five apps, using data sourced from Sensor Tower.

Oriflame from Oriflame Cosmetics AG saw a gradual increase in weekly downloads. Beginning with about 40 downloads in early January, it reached around 62 by the end of March, indicating a steady user acquisition throughout the quarter.

The Representante Eudora app from Grupo Boticário experienced fluctuations in downloads. Starting at 27 downloads in late December, it peaked at 35 in mid-March before stabilizing at 28 towards the end of the quarter.

ЛЭТУАЛЬ: косметика, парфюмерия by ALKOR & CO LLC also showed varied download numbers. The app started the quarter with 36 downloads, dipped to 20 in mid-January, and then recovered to 31 by the end of March.

Золотое Яблоко: онлайн-покупки from GAC WORLD COSMETICS TRADING – FZCO showed a strong performance starting in February with 51 downloads, peaking at 60 in mid-February, and closing the quarter with 52.

Lastly, Think Dirty from Think Dirty Inc. experienced a significant spike in downloads. After a relatively low start, the app surged to 100 downloads in mid-March before leveling off at 20 by the end of the month.

For more detailed insights and data on these apps, visit Sensor Tower.